The perennial Christmas-haters at Lowe’s just don’t know when to surrender, do they? I guess they forgot the fallout from their 2005 attempt at rebranding Christmas trees “holiday trees,” because they’re at it again.
This time they’ve decided to sell their fake evergreens under the name “family trees.”

See?
Whether they were trying to wage a daring attack on Christendom or just lighten up the holidays by evoking the excitement of genealogy (or boost disappointing sales by reaching out to non-Christians, but that’s crazy talk,) culture warriors across America were having none of it! Last week, as news spread through the conservative grapevine, Lowe’s customer service lines were flooded with angry calls from thousands of -presumably unemployed and hobbyless- Christians. Not only were they furious that Lowe’s was trying to erase Christmas from national consciousness, they were also upset by the upside-down Christmas tree. 
Seriously, who does that?! Forget that upside-down Christmas trees have been around since the Middle Ages and represent the Trinity. They also fit snugly into a pentagram, and if you put one behind a right-side-up tree I think it forms a star of David.
Strategically, we have a lot to learn from our tenacious Christian brothers and sisters. They weren’t slowed by the fear that their attack on family trees might damage their pro-family image, and they showed once again that the best defense is a strong offense. Lowe’s released an official apology, dropped the C-word a few more times on their website, and have sworn to change their catalog before the next pressing. Some people would say that the only thing dumber than denying that those big, tinsel-covered pines are Christmas trees is overreacting about the whole thing. Those people will probably get a lot of angry phone calls very soon.
So far, the score for this season of the War on Christmas is Christians-1; Atheists, Jews, Muslims, hardware stores, and the liberal media-0. Updates as they come.
Tags:
capitalism,
christmas,
culture-wars,
essays,
religion
Posted by Mat on 18 Nov 2007 at 09:46 pm
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